Project goal

Slogan: Think local!

The goal of the project is to create a local community website that will connect the neighborhood.

Problem formulation

How can we awake the sense of community between local folks that will unite everyone together and provide information of what is happening in the local area?

Concept development

The concerns of the community is that the neighborhood is disconnected from what is happening in the local area and residents do not have a sense of community that is suppose to unite them together. The website addresses those concerns and implement a solution to connect the neighborhood together and inform residents of the local news and events.

Focusing on local news and events, activities and programs, sport clubs, blogs and discussions is a way to connect the community.

Organizing content

Organizing content In this part of the project we came to an important part where we have to make decisions on how to structure the information on the website . Information architecture is an essential part of the digital solution and focuses on organizing and structuring content in an effective way. The goal is to help users to find information and complete tasks

Sketching

Every website design starts with a simple sketch to generate the different ideas for the website structure. The sketches demonstrate the site flow from one page to another and relationship between them.

Wireframing

After the sketches we created wireframes with user interface design and interaction design in mind.

With the help of IA we are ready to create the content strategy by identifying word choice as well as informing user interface design and interaction design through playing a role in the wireframing and prototyping processes.

Google Analytics

Google Analytics With Google analytics we can detect the traffic on our website. We have implemented a tracking code given by Google analytics on every page. This means that every time a visitor have a session on our site Google analytics will collect this person’s’ specific information and store it. This is an advantage for further campaign strategies.

In Google analytics we will have stored information such as the total number of visitors, unique visitors, page views, average time per visit, new and returning visitors.

Please see the project report for further details.